Showing posts with label Search Engine. Show all posts

Having a web site and constantly maintaining it is not an easy job to do especially when you do all tasks by yourself. Many experts in online marketing would not recommend that you do a one-man-show in running your web site management. Instead of concentrating on more important matters, the other nitty-gritty aspects of your online business must be taken care of by someone else. Some marketers would outsource services while some would purchase management tools to take care of the other tasks. Since the trends in the internet industry are ever changing, you need to back yourself up with the appropriate software to ease up your load.

You should be alert in adjusting your strategies to meet the needs and demands of internet users. In order to maintain and gain more traffic to your website, you need to have updated information on your site that will make your frequent site visitors continuously interested in your offer. Part of website management is to constantly drive traffic to your sites because this is the best source for your sales and your popularity as well. With the guidelines you can get from a web site traffic machine ebook, you will realize that web site content is one of the major factors that can attract more customers to your site and that you do not spend a single dime for advertising.

If you are writing articles for your web site, this ebook can teach you how to transform your articles into traffic. You need to expand your scope by having your articles published by other ezines for free and therefore make an efficient web site management for you. The simple formula for creating traffic through articles is to write more valuable content for your web site and for other people's web site, too. This way you will be able to build up your credibility in the niche you have created. With your article posted in many other web sites, you also create links pointing back to your home page whenever readers see your website address at the bottom of your articles.

Education enhances one's knowledge and as the saying goes; Knowledge is Power. However, power that a person posses will be dependent on how an individual uses it. A person could ultimately choose to use knowledge and power for the benefit of themselves, for others or to be simply used in the destruction of mankind. Education is the knowledge of putting one's potentials to maximum use. Education makes man a right thinker. It tells man how to think and how to make decision.

This is where the education should be given importance. As education is geared towards individual development, such development should eventually transform into social development. For individuals and nations, it is key to creating, applying, and spreading knowledge-and thus to the development of dynamic, globally competitive economies.

It is one important policy that a state must promote, as education is the only means to understand its history, culture and to some extent their religion. Education is the only means to unite a country, a people as nation. This is to say that education is a must if a nation aspires to achieve growth and development and more importantly sustain it. The importance of education cannot be neglected by any nation. And in today's world, the role of education has become even more vital. It is an absolute necessity for economic and social development of any nation.

Did you know- How google used to rank your blog !!!… Well as for as i know you all might me aware of this feature of Google. Yes you are right- I am gonna share you about a little bit of my reserch on a tool of Google that’s being very popular now a days. That is “Google Blog Search” with this tool we can search the blogs listed in google. If you are getting a high traffic on your blogs, no doubt this will be very profitable for you. But what are the basic factors does Google take into account to elaborate the search results, as for as i know Google used to work on some techniques about the positive and negative factors affecting blog ranking, check it out:—

Positive Factors:

* Popularity of the blog (RSS subscriptions)
* Implied popularity (how many clicks search results get)
* Inclusion in blogrolls
* Inclusion in “high quality” blogrolls
* Tagging of posts (also from users)
* References to the blog by Resource.
* Page rank of Blog.

Negative Factors:

* Predictable frequency of posts (short bursts of posts might indicate spam)
* Content of the blog does not match content of the feed
* Content includes spam keywords
* Duplicated content
* Posts have all the same size
* Link distribution of the blog.
* Posts primarily link to one page or site.

Yahoo on Wednesday sent a letter to its shareholders justifying its deal with Google, saying it will enhance the company's profitability and provide more shareholder value than the offer put forth by Microsoft to invest in Yahoo's search business.

The deal with Google will generate US$250 million to $450 million in incremental operating cash flow for Yahoo in the first year, Yahoo Chairman Roy Bostock and CEO Jerry Yang wrote in the joint letter.

Together, Google, with a 61.8% share and Yahoo, with 20.6%, own 82.4% of the U.S. search market, according to comScore's latest monthly report.

Let me first start by explaining what Social bookmarking is and why it is important to social bookmark all of your blog posts. Quite simply stated, social bookmarking will bring your blog more traffic. As internet marketers, that it exactly what we are all after. Social bookmark sites allow us to share our favorite sites with others who might be interested as well as increasing our back links at the same time.

All the links that you leave have the potential to bring traffic back to your blog. As you begin to regularly submit your link to authority social bookmarking sites, like Digg, Twitter, and Stumbleupon, your blog will benefit greatly by moving up rank rapidly in the search engines for your selected keywords.

Now just a quick tutorial on how to easily social bookmark your blog posts.

First, what you need to do is find a list of some social bookmark sites. There are plenty around, just do a Google search or go to SocialMarker.com.

Next you have to sign up at each bookmarking site. This process may take up to an hour but keep in mind that you are only going to have to go through this process one time.

Social media optimization is where you use different ways to generate publicity for your Internet business. These ways center on the social media and online communities of people who have common interests such as yours.

1. One of the most effective ways to use social media optimization to build your Internet business is to combine blogging and search engine optimization. Optimizing a blog post, so that its search engine friendly is no different than optimizing a web page has been in the past.

2. RSS feeds are another excellent way to optimize your blog for social media. Having a large subscriber base to your RSS feed is a great way to instantly keep people up to date on what you are doing in your Internet business every time you post a blog article.

3. Adding a Digg button would be another way that you could optimize your blog for social media purposes. This allows people to vote on the popularity of your blog article and it is one of the largest social directories, so they get a lot of search engine traffic there as well. This can lead to back links to your blog which serve as search engine bait.

4. You Tube videos are an extremely popular way to get your sales message out in a blog post. These can also create viral marketing, which is extremely important when it comes to creating more traffic that you might normally not get. A popular video can be downloaded and watched literally thousands of times as word spreads about it.

5. Sharing photos is another way to get people involved. Websites such as Flickr make this very easy to do. Flickr is an image and video hosting website, web services suite, and online community platform that many bloggers use to share photos online.

Keyword placement, keyword proximity, keyword density is all important factor in a website development. But overdoing those like placing keyword on every part of your page will do no good for you. These is termed as Keyword stuffing by experts and in terms of search engine it is called keyword Spamming.

The consequences are that your website may get penalized by ranking it low in SERP (Search Engine Result Page).

Don't make your page heavy; mean to say one should not over-use the things mentioned below:

* No heavy Images,
* No Heavy Flash,
* No links in Flash.

One can include the images but in an appropriate manner.

Another factor is cloaking which by far is an important issue as far as penalization is concerned.

Cloaking is an unethical SEO tactic which involves serving a specific page to each search engine spider and a different one to human visitors.

There are three types of cloaking:

1) IP based

2) User-agent based and

3) Hybrid

IP based cloaking involves showing different pages (which are highly optimized with fresh content) to the search engine based on their search engine (IP).

User-agent based means where the spiders' User-Agents are recognized at the server and handled accordingly.

Hybrid is a mixture of the both IP and User-agent.

IP based cloaking is by far used more to serve the cloaked pages to SE.

It is no magic that you can get the information you want on the web. It will be free, if you want it to:

1. Search for your subjects. You will be landed on some websites.

2. Read the web page, if the information that you need is given enough or you want more information. Normally the free information websites only provide you with some general information.

3. If not, click on the underlined keyword on the page. Normally, you be sent to the sales page of the products matching the subject you searched in details. If you really like it then buy it. If you only want to get that information free then go to 4.

4. Go back to the previous website. Check all the ads appearing on the web page, select the one that shows exact or similar information that you searched for. If you find the information that you want, you have 2 choices. Buy it or look for the keywords of the web page, the words that appear many times in the web page or the headline.

5. Search the keywords on search engines until you are totally satisfied for information gathered or repeat step 1 again. Sooner or later you will find what you wanted.

The secret to getting indexed in Yahoo involves constant updates to your site. The updates, however, have to be done on both the site and through Real Simple Syndication (RSS) feeds. Here’s how you go about getting indexed.

The first step is to start a blog for your site. You can build a blog on your site or use a free service. I prefer blogger.com. Once you have the blog up with content posted, you must turn the blog into a real simple syndication feed. Again, you can use your own system. I prefer to use a free service because I really don’t have the time to waste on such things.

If you have a yahoo email account, you need to access you’re My Yahoo page. If you don’t have an account, get one! Once you are on the My Yahoo page, do the following:

1. Click the “add content” link in the upper left hand under the search box.

2. When the new page opens, click the “Add RSS by URL” link on the right of the “Find Content” search box in the upper section of the page.

3. Enter the exact link provided by Feedburner and click “add.” Do NOT add the url for your blog.

4. Click the “My Yahoo” tab at the top of the page and refresh the page.

At this point, you should see your feed at the bottom of the page. If you don’t, be patient. Yahoo is sometimes slow, so just try it again in an hour or so. When the feed is added, you should see the name of your blog and the title of each post under it. Yahoo can take up to a day to add new posts, so don’t panic if they don’t show up immediately.

Once you’ve completed the above, Yahoo will follow the links in the blog and index the pages on your site.

Two very well respected marketers, Anik Singal and Rosalind Gardner have finally released a training program, which I think is the easiest way ANYONE can get started blogging online - Blog Classroom.

Their entire goal is to teach you how you can get everything you need set-up in just minutes and then even MAINTAIN your blog in just minutes a day. They recently ran a COMPLETELY free pre-course that had well over 1,000 comments on it from students who were amazed at how easily they were getting their blog businesses started. Now, they’re releasing over 100+ videos and a 4-week Webinar coaching group to basically reveal every detail on how they run their blog businesses.

Look - blogging is big business. People are making serious income blogging online. If you’ve always wanted to work from home, if you’ve struggled making money online, or if you’ve never even considered it - give Blog Classroom a try. You’ll be glad that you did.

Always keep your keywords as descriptive and as relevant to your subject matter as possible. In other words, the search engines follow whatever you write, they don't know what your article is about. The search engine crawlers will take a snapshot of exactly what you write. If you have used the correct descriptive keywords to make your point, your audience will have no trouble finding what you have written.

Believe me Google and Yahoo want you to find what you're looking for. When deciding on what keywords to use in any situation, I find the best strategy is to put myself in the shoes of my searching customer. I ask myself, what question would I ask, to find what I'm selling, and how would I phrase it. When you can answer that question, your customers should have no problems finding you.

For instance, if you are selling coffee online and you want your customers to find you, you could advertise "coffee for sale", but when your prospective customer types "coffee for sale" into the search engine, they will get millions of results returned, and finding you in the results is a joke. However, if you advertise "Mike's Aroma Blast Kona Coffee", your customers will find you every time.

It doesn't matter whether you are selling something online or searching for something to buy, using relevant keywords makes all the difference between success and failure.

The general reasoning behind people or companies still wanting or attempting to use meta tags is: "Meta tags will make all the difference for our web site" or "We have heard or read of companies that their web sites were placed way on top because of meta tags". Our response to such statements is, four or five years ago, it could have been true somewhat, even if some people don't exactly agree on that statement.

At the beginning of the Internet, meta tags were originally incorporated in a site as an attempt to better assist webmasters. They were also included to help search engines discover what their site was all about. Well, as one might expect, it didn't take very long that some people found a way to short-circuit the system as it were.

Some actually tried and successfully got around in abusing this technique by writing useless keywords into their meta tags in hopes to trick the search engines to rank them higher. Today, and because of all this abuse, most major search engines, especially Google, are placing less and less importance in the presence or absence of meta tags and their content.

Keywords are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Basically There are 3 Types of Keywords:-

1. Keyword of Single word:- Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.
2. Keyword of Multiple words:- Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.
3. Keywords based on Theme:- Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea . Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

"Dangling links" are simply links that point to any page with no outgoing links. They affect the model because it is not clear where their weight should be distributed, and there are a large number of them. Often these dangling links are simply pages that we have not downloaded yet..........Because dangling links do not affect the ranking of any other page directly, we simply remove them from the system until all the page ranks are calculated. After all the page ranks are calculated they can be added back in without affecting things significantly." - extract from the original page rank paper by Google’s founders, Sergey Brin and Lawrence Page.

A dangling link is a link to a page that has no links going from it, or a link to a page that Google hasn't indexed. In both cases Google removes the links shortly after the start of the calculations and reinstates them shortly before the calculations are finished. In this way, their effect on the page rank of other pages in minimal.

Although it may be functionally good to link to pages within the site without those pages linking out again, it is bad for page rank. It is pointless wasting page rank unnecessarily, so always make sure that every page in the site links out to at least one other page in the site.