Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine Optimization (SEO) your web site.Search engines of use of Net surfers more than any other tool to find things on line. The search engines arrange their results using a complex formula which considers the contents of Web page, the popularity of bond and other details. That’s the SEO of your Web site.

First before you start you need to identify your Keywords. It is critical that you know and understand the search terms surfers will use to find your web site with. If your not sure yet try thinking of search terms you would use to find your site.

Next you need to identify your competitors. Start searching with your site’s targeted keywords and research the top ranked competing sites. Create a list of the top 10 to 15 sites and review each one of these web sites. While reviewing each of the competing sites look at the SEO methods that they use.

Meta tags are thought by most to have little impact, If any at all, on your site’s ranking, but is still recommend to use. It’s better to be safe than sorry! The meta description tag is used to describe a web page’s content to the search engines. Most search engines (Google, Yahoo!, etc) get the web site’s description from the web page’s content and not from the meta description tag. Write a description of your site here and make it short.