The general reasoning behind people or companies still wanting or attempting to use meta tags is: "Meta tags will make all the difference for our web site" or "We have heard or read of companies that their web sites were placed way on top because of meta tags". Our response to such statements is, four or five years ago, it could have been true somewhat, even if some people don't exactly agree on that statement.

At the beginning of the Internet, meta tags were originally incorporated in a site as an attempt to better assist webmasters. They were also included to help search engines discover what their site was all about. Well, as one might expect, it didn't take very long that some people found a way to short-circuit the system as it were.

Some actually tried and successfully got around in abusing this technique by writing useless keywords into their meta tags in hopes to trick the search engines to rank them higher. Today, and because of all this abuse, most major search engines, especially Google, are placing less and less importance in the presence or absence of meta tags and their content.