Showing posts with label On-page optimization. Show all posts

Let me first start by explaining what Social bookmarking is and why it is important to social bookmark all of your blog posts. Quite simply stated, social bookmarking will bring your blog more traffic. As internet marketers, that it exactly what we are all after. Social bookmark sites allow us to share our favorite sites with others who might be interested as well as increasing our back links at the same time.

All the links that you leave have the potential to bring traffic back to your blog. As you begin to regularly submit your link to authority social bookmarking sites, like Digg, Twitter, and Stumbleupon, your blog will benefit greatly by moving up rank rapidly in the search engines for your selected keywords.

Now just a quick tutorial on how to easily social bookmark your blog posts.

First, what you need to do is find a list of some social bookmark sites. There are plenty around, just do a Google search or go to SocialMarker.com.

Next you have to sign up at each bookmarking site. This process may take up to an hour but keep in mind that you are only going to have to go through this process one time.

Social media optimization is where you use different ways to generate publicity for your Internet business. These ways center on the social media and online communities of people who have common interests such as yours.

1. One of the most effective ways to use social media optimization to build your Internet business is to combine blogging and search engine optimization. Optimizing a blog post, so that its search engine friendly is no different than optimizing a web page has been in the past.

2. RSS feeds are another excellent way to optimize your blog for social media. Having a large subscriber base to your RSS feed is a great way to instantly keep people up to date on what you are doing in your Internet business every time you post a blog article.

3. Adding a Digg button would be another way that you could optimize your blog for social media purposes. This allows people to vote on the popularity of your blog article and it is one of the largest social directories, so they get a lot of search engine traffic there as well. This can lead to back links to your blog which serve as search engine bait.

4. You Tube videos are an extremely popular way to get your sales message out in a blog post. These can also create viral marketing, which is extremely important when it comes to creating more traffic that you might normally not get. A popular video can be downloaded and watched literally thousands of times as word spreads about it.

5. Sharing photos is another way to get people involved. Websites such as Flickr make this very easy to do. Flickr is an image and video hosting website, web services suite, and online community platform that many bloggers use to share photos online.

Keyword placement, keyword proximity, keyword density is all important factor in a website development. But overdoing those like placing keyword on every part of your page will do no good for you. These is termed as Keyword stuffing by experts and in terms of search engine it is called keyword Spamming.

The consequences are that your website may get penalized by ranking it low in SERP (Search Engine Result Page).

Don't make your page heavy; mean to say one should not over-use the things mentioned below:

* No heavy Images,
* No Heavy Flash,
* No links in Flash.

One can include the images but in an appropriate manner.

Another factor is cloaking which by far is an important issue as far as penalization is concerned.

Cloaking is an unethical SEO tactic which involves serving a specific page to each search engine spider and a different one to human visitors.

There are three types of cloaking:

1) IP based

2) User-agent based and

3) Hybrid

IP based cloaking involves showing different pages (which are highly optimized with fresh content) to the search engine based on their search engine (IP).

User-agent based means where the spiders' User-Agents are recognized at the server and handled accordingly.

Hybrid is a mixture of the both IP and User-agent.

IP based cloaking is by far used more to serve the cloaked pages to SE.

It is no magic that you can get the information you want on the web. It will be free, if you want it to:

1. Search for your subjects. You will be landed on some websites.

2. Read the web page, if the information that you need is given enough or you want more information. Normally the free information websites only provide you with some general information.

3. If not, click on the underlined keyword on the page. Normally, you be sent to the sales page of the products matching the subject you searched in details. If you really like it then buy it. If you only want to get that information free then go to 4.

4. Go back to the previous website. Check all the ads appearing on the web page, select the one that shows exact or similar information that you searched for. If you find the information that you want, you have 2 choices. Buy it or look for the keywords of the web page, the words that appear many times in the web page or the headline.

5. Search the keywords on search engines until you are totally satisfied for information gathered or repeat step 1 again. Sooner or later you will find what you wanted.

The secret to getting indexed in Yahoo involves constant updates to your site. The updates, however, have to be done on both the site and through Real Simple Syndication (RSS) feeds. Here’s how you go about getting indexed.

The first step is to start a blog for your site. You can build a blog on your site or use a free service. I prefer blogger.com. Once you have the blog up with content posted, you must turn the blog into a real simple syndication feed. Again, you can use your own system. I prefer to use a free service because I really don’t have the time to waste on such things.

If you have a yahoo email account, you need to access you’re My Yahoo page. If you don’t have an account, get one! Once you are on the My Yahoo page, do the following:

1. Click the “add content” link in the upper left hand under the search box.

2. When the new page opens, click the “Add RSS by URL” link on the right of the “Find Content” search box in the upper section of the page.

3. Enter the exact link provided by Feedburner and click “add.” Do NOT add the url for your blog.

4. Click the “My Yahoo” tab at the top of the page and refresh the page.

At this point, you should see your feed at the bottom of the page. If you don’t, be patient. Yahoo is sometimes slow, so just try it again in an hour or so. When the feed is added, you should see the name of your blog and the title of each post under it. Yahoo can take up to a day to add new posts, so don’t panic if they don’t show up immediately.

Once you’ve completed the above, Yahoo will follow the links in the blog and index the pages on your site.

Always keep your keywords as descriptive and as relevant to your subject matter as possible. In other words, the search engines follow whatever you write, they don't know what your article is about. The search engine crawlers will take a snapshot of exactly what you write. If you have used the correct descriptive keywords to make your point, your audience will have no trouble finding what you have written.

Believe me Google and Yahoo want you to find what you're looking for. When deciding on what keywords to use in any situation, I find the best strategy is to put myself in the shoes of my searching customer. I ask myself, what question would I ask, to find what I'm selling, and how would I phrase it. When you can answer that question, your customers should have no problems finding you.

For instance, if you are selling coffee online and you want your customers to find you, you could advertise "coffee for sale", but when your prospective customer types "coffee for sale" into the search engine, they will get millions of results returned, and finding you in the results is a joke. However, if you advertise "Mike's Aroma Blast Kona Coffee", your customers will find you every time.

It doesn't matter whether you are selling something online or searching for something to buy, using relevant keywords makes all the difference between success and failure.

Keywords are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Basically There are 3 Types of Keywords:-

1. Keyword of Single word:- Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.
2. Keyword of Multiple words:- Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.
3. Keywords based on Theme:- Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea . Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Search Engine Optimization (SEO) are methods that aid in the improvement of a website's ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.

Here are some of the most useful ones---

1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.

2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.

3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.

4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.

5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.

6. Make the site's design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.

Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.