If you own a website, you are paying for web hosting every month, but are you getting the most out of it? Most people just have a lot of stagnant pages sitting up in cyberspace and are not making the most of them. This is a list of some things you can do to improve your website in cyberspace. The first thing you need to start doing is keep track of how many hits you are getting to your website. How can you track the effectiveness of website changes if you don't know where your visitors are coming from.
You need to have things for people to do on your website. If you're selling software, you could offer a free e-book on how to use the software, for example. You could have an instructional video for them to watch. If you're a musician in a band or a voice over actor, you could offer one free audio download and keep on adding a new download every month.

You need to have a good linking structure in your website and make sure that there are no broken links. Every page of your website should link to each other. Be careful about what websites you link to also, because you might throw away a sale to a competitor.
Offer to send your visitors a free newsletter. When they sign up, ask for more information than just their e-mail address. Ask them where they live, what they do, and what their interests are. It's really up to you to determine what you should be asking. Just be careful, asking to much information can drive them away. By doing this you will find out valuable information about the people who visit your website and are interested in your business. There are companies that provide newsletter services for you, so no knowledge of programming is required. You just need to sign up with a newsletter service. Their are also companies that will provide shopping cart services for your websites so you don't have to spend time programming this either or paying someone to do it. Shopping carts will not necessarily keep track of who purchased what items, so it might be best to pay to have a programmer design your site so that you can know when someone is a repeat customer. This is the kind of customization Amazon.com has.
You need to provide fresh content daily that is of value to your website visitors. And have sections that are updated regularly, at least twice monthly. People will get bored and not come back to your website if they always see the same content.
A new way to provide fresh daily content is blogging. You can set up as many blogs as you want for free and they are very popular with people who surf the internet. Another popular thing to do is to provide topic specific news updates. People will start to see you as an authority on a certain subject if you provide regular updates online.

Just keep updating your website with fresh content. The search engines will love it, and people will too! Soon you will have repeat customers coming back for more. Start today and do something to spice up your website.