Yahoo on Wednesday sent a letter to its shareholders justifying its deal with Google, saying it will enhance the company's profitability and provide more shareholder value than the offer put forth by Microsoft to invest in Yahoo's search business.

The deal with Google will generate US$250 million to $450 million in incremental operating cash flow for Yahoo in the first year, Yahoo Chairman Roy Bostock and CEO Jerry Yang wrote in the joint letter.

Together, Google, with a 61.8% share and Yahoo, with 20.6%, own 82.4% of the U.S. search market, according to comScore's latest monthly report.

Let me first start by explaining what Social bookmarking is and why it is important to social bookmark all of your blog posts. Quite simply stated, social bookmarking will bring your blog more traffic. As internet marketers, that it exactly what we are all after. Social bookmark sites allow us to share our favorite sites with others who might be interested as well as increasing our back links at the same time.

All the links that you leave have the potential to bring traffic back to your blog. As you begin to regularly submit your link to authority social bookmarking sites, like Digg, Twitter, and Stumbleupon, your blog will benefit greatly by moving up rank rapidly in the search engines for your selected keywords.

Now just a quick tutorial on how to easily social bookmark your blog posts.

First, what you need to do is find a list of some social bookmark sites. There are plenty around, just do a Google search or go to SocialMarker.com.

Next you have to sign up at each bookmarking site. This process may take up to an hour but keep in mind that you are only going to have to go through this process one time.

Now what exactly is an RSS feed? It is nothing more than a way for the subscribers to your blog or your website to have access to your information as it is updated. One thing most people want today is to be in control and the nice thing about an RSS feed is that it gives them that control now as you probably already know this would be you repeat traffic.

One thing you have to be careful of if you want this repeat traffic is to constantly provide interesting and relevant information to your blog or your website. If your subscribers do not find interest or relevance in what you have to offer they will quickly Unsubscribe.

Unlike email campaigns there is no way possible for any subscriber to cry spam. After all they voluntarily subscribed to your RSS feed and they could just as easily Unsubscribe at any time. Now with all of the traffic generation methods available, the RSS feed is one of the easiest and most reliable methods of bringing targeted traffic to your website or blog.

And one of the best things about RSS traffic is that you set it up one time on your blog and you have to do nothing else except ensure that you continue to post pertinent and relevant information so that your subscribers will continue to come back time and time again and the best thing about this form of traffic generation is that it is 100% Free

Social media optimization is where you use different ways to generate publicity for your Internet business. These ways center on the social media and online communities of people who have common interests such as yours.

1. One of the most effective ways to use social media optimization to build your Internet business is to combine blogging and search engine optimization. Optimizing a blog post, so that its search engine friendly is no different than optimizing a web page has been in the past.

2. RSS feeds are another excellent way to optimize your blog for social media. Having a large subscriber base to your RSS feed is a great way to instantly keep people up to date on what you are doing in your Internet business every time you post a blog article.

3. Adding a Digg button would be another way that you could optimize your blog for social media purposes. This allows people to vote on the popularity of your blog article and it is one of the largest social directories, so they get a lot of search engine traffic there as well. This can lead to back links to your blog which serve as search engine bait.

4. You Tube videos are an extremely popular way to get your sales message out in a blog post. These can also create viral marketing, which is extremely important when it comes to creating more traffic that you might normally not get. A popular video can be downloaded and watched literally thousands of times as word spreads about it.

5. Sharing photos is another way to get people involved. Websites such as Flickr make this very easy to do. Flickr is an image and video hosting website, web services suite, and online community platform that many bloggers use to share photos online.

This is five ways to use social media optimization to get people involved with your Internet business. It is worth spending time learning how to do this because this form of creating publicity is only going to increase in the future

Keyword placement, keyword proximity, keyword density is all important factor in a website development. But overdoing those like placing keyword on every part of your page will do no good for you. These is termed as Keyword stuffing by experts and in terms of search engine it is called keyword Spamming.

The consequences are that your website may get penalized by ranking it low in SERP (Search Engine Result Page).

Don't make your page heavy; mean to say one should not over-use the things mentioned below:

* No heavy Images,
* No Heavy Flash,
* No links in Flash.

One can include the images but in an appropriate manner.

Another factor is cloaking which by far is an important issue as far as penalization is concerned.

Cloaking is an unethical SEO tactic which involves serving a specific page to each search engine spider and a different one to human visitors.

There are three types of cloaking:

1) IP based

2) User-agent based and

3) Hybrid

IP based cloaking involves showing different pages (which are highly optimized with fresh content) to the search engine based on their search engine (IP).

User-agent based means where the spiders' User-Agents are recognized at the server and handled accordingly.

Hybrid is a mixture of the both IP and User-agent.

IP based cloaking is by far used more to serve the cloaked pages to SE.

It is no magic that you can get the information you want on the web. It will be free, if you want it to:

1. Search for your subjects. You will be landed on some websites.

2. Read the web page, if the information that you need is given enough or you want more information. Normally the free information websites only provide you with some general information.

3. If not, click on the underlined keyword on the page. Normally, you be sent to the sales page of the products matching the subject you searched in details. If you really like it then buy it. If you only want to get that information free then go to 4.

4. Go back to the previous website. Check all the ads appearing on the web page, select the one that shows exact or similar information that you searched for. If you find the information that you want, you have 2 choices. Buy it or look for the keywords of the web page, the words that appear many times in the web page or the headline.

5. Search the keywords on search engines until you are totally satisfied for information gathered or repeat step 1 again. Sooner or later you will find what you wanted.

In general, finding information free on search engines requires a lot of patience and is time consuming. Free websites most likely provide only limited information if you are searching for something important. The best choice is to buy it because bought information is usually written by specialists and is copyrighted.

The secret to getting indexed in Yahoo involves constant updates to your site. The updates, however, have to be done on both the site and through Real Simple Syndication (RSS) feeds. Here’s how you go about getting indexed.

The first step is to start a blog for your site. You can build a blog on your site or use a free service. I prefer blogger.com. Once you have the blog up with content posted, you must turn the blog into a real simple syndication feed. Again, you can use your own system. I prefer to use a free service because I really don’t have the time to waste on such things.

If you have a yahoo email account, you need to access you’re My Yahoo page. If you don’t have an account, get one! Once you are on the My Yahoo page, do the following:

1. Click the “add content” link in the upper left hand under the search box.

2. When the new page opens, click the “Add RSS by URL” link on the right of the “Find Content” search box in the upper section of the page.

3. Enter the exact link provided by Feedburner and click “add.” Do NOT add the url for your blog.

4. Click the “My Yahoo” tab at the top of the page and refresh the page.

At this point, you should see your feed at the bottom of the page. If you don’t, be patient. Yahoo is sometimes slow, so just try it again in an hour or so. When the feed is added, you should see the name of your blog and the title of each post under it. Yahoo can take up to a day to add new posts, so don’t panic if they don’t show up immediately.

Once you’ve completed the above, Yahoo will follow the links in the blog and index the pages on your site.