Yahoo on Wednesday sent a letter to its shareholders justifying its deal with Google, saying it will enhance the company's profitability and provide more shareholder value than the offer put forth by Microsoft to invest in Yahoo's search business.

The deal with Google will generate US$250 million to $450 million in incremental operating cash flow for Yahoo in the first year, Yahoo Chairman Roy Bostock and CEO Jerry Yang wrote in the joint letter.

Together, Google, with a 61.8% share and Yahoo, with 20.6%, own 82.4% of the U.S. search market, according to comScore's latest monthly report.

Let me first start by explaining what Social bookmarking is and why it is important to social bookmark all of your blog posts. Quite simply stated, social bookmarking will bring your blog more traffic. As internet marketers, that it exactly what we are all after. Social bookmark sites allow us to share our favorite sites with others who might be interested as well as increasing our back links at the same time.

All the links that you leave have the potential to bring traffic back to your blog. As you begin to regularly submit your link to authority social bookmarking sites, like Digg, Twitter, and Stumbleupon, your blog will benefit greatly by moving up rank rapidly in the search engines for your selected keywords.

Now just a quick tutorial on how to easily social bookmark your blog posts.

First, what you need to do is find a list of some social bookmark sites. There are plenty around, just do a Google search or go to SocialMarker.com.

Next you have to sign up at each bookmarking site. This process may take up to an hour but keep in mind that you are only going to have to go through this process one time.

Now what exactly is an RSS feed? It is nothing more than a way for the subscribers to your blog or your website to have access to your information as it is updated. One thing most people want today is to be in control and the nice thing about an RSS feed is that it gives them that control now as you probably already know this would be you repeat traffic.

One thing you have to be careful of if you want this repeat traffic is to constantly provide interesting and relevant information to your blog or your website. If your subscribers do not find interest or relevance in what you have to offer they will quickly Unsubscribe.

Unlike email campaigns there is no way possible for any subscriber to cry spam. After all they voluntarily subscribed to your RSS feed and they could just as easily Unsubscribe at any time. Now with all of the traffic generation methods available, the RSS feed is one of the easiest and most reliable methods of bringing targeted traffic to your website or blog.

And one of the best things about RSS traffic is that you set it up one time on your blog and you have to do nothing else except ensure that you continue to post pertinent and relevant information so that your subscribers will continue to come back time and time again and the best thing about this form of traffic generation is that it is 100% Free